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A pink square with white font that reads: belonging isn't a given, it's intentionally built.

A pink square with white font that reads: Yet many organisations struggle to turn good intentions into lasting change. When people don't feel they belong, they go quiet, give less, and eventually leave costing organisations creativity, innovation, and money. Exclusion isn't always driven by bad intentions. More often, it's a failure of imagination. But just because something hasn't been done yet, it doesn't mean it's impossible-it just means we need to try harder. That's where we come in. We help organisations bridge the gap between intention and impact. Because when we dare to ask what if..., we begin to build the futures we all deserve.

Train With Us - Experiments In Leadership Digital and in-person training for organisations at different stages of their belonging journey.

An orange border with a white box in the center, with a grey border inside that. There is text inside in grey font that reads: Reimagine With Us. In orange font it reads: experiments in practice. In black font it reads collaborative spaces to reimagine your organisation with frameworks rooted in care, power-sharing, and possibility.

A yellow border with a white box in the center, with a grey border inside that. There is text inside in grey font that reads: Reflect With Us. In yellow font it reads: experiments in belonging. In black font it reads: a culture audit to assess how well your organisation nurtures inclusion, wellbeing, psychological safety and accountability.

An orange border with a white box in the center, with a grey border inside that. There is text inside in grey font that reads: Design With Us. In orange font it reads: experiments in partnership. In black font it reads we co-create strategies rooted in your people and culture. Talk to us about a bespoke offer.

Talk With Us

A pink banner with a photo of an iphone playing a podcast episode by The What If Experiment, titled Episode 1: Belonging. There is pink text on a white background that reads: Listen to our podcast. Then black font against a white background that reads: A space for brave, curious conversations about belonging, power and systemic change. Through honest dialogue and lived experience, The What If... team unpacks anti-racist leadership, cultural transformation, and the messy, human work of creating a world where everyone can belong.

A photo of an iphone playing a podcast episode by The What If Experiment, titled Episode 1: Belonging

A pink banner with pink text on a white background that reads: Listen to our podcast. Then black font against a white background that reads: A space for brave, curious conversations about belonging, power and systemic change. Through honest dialogue and lived experience, The What If... team unpacks anti-racist leadership, cultural transformation, and the messy, human work of creating a world where everyone can belong.

Full Episode Here

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“The What If Experiment is a revelation. The work they did at the Young Vic is nothing short of extraordinary. Our partnership has enabled us to see the changes we need to move from an outdated 21st century model, to a theatre fit for the future. For me personally, as a Black Artistic Director, this theatre now feels like mine. As our country and sector continues debates around equality & inclusion, there’s only one organisation I would recommend to help us negotiate this moment.”
Kwame Kwei-Armah (He/Him)Writer, Film and Theatre Director

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“It's difficult to articulate what the partnership with the What If... has meant to me. It's been truly life changing on a professional and personal level. It's not just training - which is incredible and effective - but a raw, disruptive and healing process held by them with care and generosity. I can feel the ways working with them has shifted the culture in my organisation and equipped me with the confidence and knowledge to keep pushing that change. A truly necessary and vital journey which I wouldn't hesitate to recommend to anyone.”
Melanie Hoyes (She/Her)Director of Inclusion, British Film Institute

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“The What If Experiment creates spaces with deep care and consideration, always centring historically marginalised people. They navigate complex organisational and structural needs while prioritising individual wellbeing. Through their work at the BFI, I’ve seen people fundamentally shift their perspectives on anti-racism, becoming more conscious and equitable in their actions. I can’t recommend The What If Experiment enough.”
Rico Johnson-Sinclair (They/Them)Director of CrewHQ, at Warner Bros. Studios

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“The What If Experiment antiracism training is thought provoking, challenging and enlightening. I emerged 5 days later with a clear understanding of the systemised racism that we all function within; and empowered with the language and skills to disrupt and dismantle it. Sade and the team’s approach was unique, authentic and deeply caring. I felt heard and I felt held throughout. A profound and life-changing programme.”
Anu Giri (She/Her)Executive Director, English National Ballet

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