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Our partnership with The What If Experiment has been game-changing, institutionally and personally. They don’t change what you think, they change how you think - a true systemic intervention for growth and understanding. My leadership has been critically enriched by the insights and tools gained through their challenging, rigorous and generous collaboration. Come prepared to work, and you will be fortified to make real change.

Lucy DaviesExecutive Director, Royal Court Theatre

The What If Experiment is a revelation. The work they did at the Young Vic is nothing short of extraordinary. Our partnership has enabled us to see the changes we need to move from an outdated 21st century model, to a theatre fit for the future. For me personally, as a Black Artistic Director, this theatre now feels like mine. As our country and sector continues debates around equality & inclusion, there’s only one organisation I would recommend to help us negotiate this moment.

Kwame Kwei-ArmahArtistic Director of Young Vic Theatre

The work we have done with Zesting is revolutionary. We were transformed because of the space that was held for us to do the work. We are now a stronger, more transparent and accountable company and while there is lots more to do - Zesting gave us a foundation to move forward.

Rob Watt, Artistic Director, Theatre Centre2021 Zesting Participant

Working with The What If Experiment has been the most constructive strategic interrogation of Artillery’s purpose, vision, values and approach we have ever embarked on. I have not participated in a single other process or strategy development workshop that has navigated us with such agility towards articulating clearly why we exist and what drives us.

Morag McGuire, Co-Director, Artillery: Mobilising creativity in neighbourhoodsCritical Friend

Participating in Zesting has made a profound difference to my anti-racism practice. I now have the tools to act with greater intention and an understanding of the actions I need to take in my every day. The generosity of the facilitators created a safe and open forum for important conversations, examination and empathy. Zesting fuelled all of our imaginations for tangible ways we can make things better.

Emily Fleuriot, Creative Content Director, Redwood BBDO2022 Zesting Participant
These logos are reflective of the partners we’ve worked with since forming The What If Experiment (post the closure of Sour Lemons in Dec 2021).
We only publish details of partners that we have completed processes with, or are still working with.