The What if Experiment supports organisations to build cultures of accountability with an anti-racist lens.
We are a team of Associates who share a hunger for disrupting the power structures at play in the creative and culture sectors, creating spaces to imagine and practice alternatives.
We are facilitators, thinkers, innovators, artists, activists and community organisers.
Our specialism is anti-Blackness, and the intersectionality of our team allows us to apply multiple lenses to our approach and respond to what we find.
The What If Experiment is an evolution of Sour Lemons, 2016-2021, created to disrupt decision making tables in the creative and cultural sectors with leaders who happened to be diverse. Sour Lemons was funded by Arts Council England’s Transforming Leadership Fund, National Lottery Community Fund’s Leaders with Lived Experience Fund and Esmée Fairbairn’s Open Funding for organisations addressing systemic racism. Its legacy is being played out in The What If Experiment’s ongoing commitment to creating anti-racist and human centred practices.
What If… was founded in Dec 2021 by Sade Banks-Tubi and Chloe Osborne.